Use Twitter to expand your business

About Twitter

Follow your interests.

Hear what people are talking about.

Join the conversation.

Here’s a checklist of everything your business needs to do to get on Twitter today.

Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).

Your tweets can include a link to any web content (blog post, website page, PDF documents) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow (subscribe) to your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

#1 Profile Name

Choose between your personal name and your business name. This is particularly important if you are a professional whom clients might search for by given name rather than business name. You may decide that two profiles are needed. Avoid using punctuation to keep your name easy to type on mobile devices.

#2 Profile Images

Twitter uses two different images to represent your account. It’s important that you take advantage of both of these images to tell your business story. You upload these images under Profile in your account settings.

Your Twitter profile photo is a square photo that appears next to every tweet you send. You can use either your company logo or your headshot for your profile photo.

Your Twitter profile header is a large background photo where you can tell a story about your business. Similar to the Facebook cover photo, your header photo appears at the top of your profile page.

You can use content creation tools such as Canva to create a branded Twitter profile header in the correct image dimensions, with brand colours and fonts adhering to your brand guidelines

#3 Business details


Tell customers where they can find you. Give them enough information so they can find you offline if you want them to visit your cafe, hotel or shop location


You can share a web address with your Twitter community. Include your website or blog, but consider using a special Twitter landing page. Use this opportunity to provide additional information of interest to Twitter users considering your business.


You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver, how you can help them, what do you do better than everyone else. And add in a little personality to bring your profile to life.

#4 Get Following

Your Twitter experience is defined by whom you follow, not by who follows you.

Start following people you know:

  • Your customers
  • Your business partners, suppliers, contractors and vendors
  • Your competitors or peers
  • Trade organizations or professional organizations for your industry
  • Businesses in your area
  • Businesses run by people you know
  • Twitter can help you find people you know by scanning your email address book.

#5 Start Tweeting

Getting active on Twitter is different from every other social media site. It’s a fast-paced its short and snappy. In general, there are five types of Twitter communications:

  1. Tweet: A tweet is a short message sent out to everyone who follows your Twitter account.
  2. @Reply: a message you send out as a reply to a message you received. The @reply is a public message that mentions the Twitter username of the person. It shows up in the tweet stream of everyone who follows both of you, and on the @connect (mentions) page of the Twitter user.
    An @reply tweet is a message you send in response to a tweet from another person.
  3. Mention: a message you send out that mentions another Twitter username.
    A mention tweet includes the name of a Twitter user but is not a reply to a previous tweet from that person.
  4. Direct message (DM): a message you send privately to another Twitter user. You can only send a DM to someone who follows you.
  5. Retweet (RT): a message created and sent by someone else that you share with the people who follow you. Twitter makes it easy to share tweets.

North West School of Marketing NI offers Twitter training and mentoring support for businesses who want to learn how to use Twitter to grow their business contact Marion Norwood on marian@nwschoolofmarketing.com.

Maria McKeever from @198consulting has recently become an associate tutor at the North West School of Marketing NI in Derry ~ Londonderry delivering short course content on Social Media Marketing . For more information on upcoming short courses please get in touch

Read More Reference How to Use Twitter for Business and Marketing by CHARLENE KINGSTON

Are you developing a cross-border business plan?

Intertrade Ireland are offering support for small businesses through Trade Accelerator Vouchers


If you are at the early stage of assessing the potential of developing a cross-border business plan then there are many financial, logistical and regulatory questions which may need answered. InterTradeIreland can offer your business financial support worth up to £1000 (euro equivalent) plus VAT towards professional advice through our Trade Accelerator Voucher Programme
Financial support worth up to £1,000 towards professional advice for sales and marketing to help businesses scope potential cross-border opportunities.

learn more

Are you eligible?

  • Your business must be a have less than 10 employees.
  • Annual turnover not exceeding €2 million/£1.7million
  • You must be a manufacturing or internationally tradable service company.
  • You must have a satisfactory trading history in your home market.
  • The assistance requested must relate to cross border trade and business.
  • If applying for Export Readiness or Sales/Marketing advice, your total cross border turnover must not exceed 30 per cent.
  • You must also have a sufficiently unique product that does not displace existing products in the target market place.

Are there any exclusions?

  • Small Businesses in the transportation and agricultural sectors are excluded in line with specific State Aid guidelines.

What does the financial support cover?

The Trade Accelerator Voucher Programme covers the following areas:

  • Sales and Marketing – advice to help you scope the potential cross-border opportunity for your business
  • Export Readiness Assessment – a review of your capacity and capability to successfully export on a cross-border basis
  • Tendering-available after completing the Go To Tender programme.
  • Finance
  • Taxation
  • Employment Law
  • Currency
  • Regulation

How do you apply for funding?

Complete a short application form

How To Apply

 Assessment & approval

  • Your application will be assessed at our monthly committee meeting and you will be notified of the decision immediately afterwards.
  • If successful, you will be given a list of Service Providers and their profile information to help you choose the right person to carry out your project.

Getting started

  • You will be issued with a Terms of Reference which must be completed with the Service Provider of your choice.
  • Once they have completed the work to your satisfaction, your Service Provider will claim the cost of the Trade Accelerator Voucher from InterTradeIreland to cover the costs of their expertise for your project.

Need Help Applying For Funding

I would be happy to help in the application process
Maria McKeever